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Cupcake Couture

One of my fondest memories while growing up in South Texas was waking up one morning to a beautiful birthday cake my mom had made after she had just completed the Wilton decorating techniques classes. I look back at the pictures of me next to my birthday cake with a big smile. I remember reading a quote “Memory is a way of holding on to the things you love, the things you are, the things you never want to lose.” I will always cherish that special day with my mother. When I had my own children, I knew that I wanted to let them experience the same joy that I had when my mother baked delicious beautiful cakes for me and I wanted to make the same kind of wonderful memories for them. When my second child was born I decided to leave my successful career at AT&T to become a stay at home mom. In addition, to the challenges of being a stay at home, I decided to enhance my skills in baking and pursue my hobby in cake decorating.Cupcake Couture Storefront

In December of 2005 after learning that my father had been diagnosed with Stage 4 head and neck cancer and how it had made such an impact on my family, I decided that life was too short not to follow your dreams. After much soul searching and with the support of my wonderful and supportive husband, I decided to take a risk and open up my own bakery. I encountered many challenges that first year with starting a business, raising two children, finding quality time with my husband and helping my parents, but I am pleased that within a three year period I have been able to have opened three Cupcake Couture bakeries in San Antonio and one on Long Island, New York with our newest partner. “Never give up” is my credence.

Because of my father’s illness and due to the success with of Cupcake Couture I have been able to take on another challenge. I started a Non-Profit organization called “Cupcakes Can Cure”. CCC was designed to bring awareness to the fact there are many different types of cancers. My goal is to help find a medical treatment that will help aid in the process of fighting cancer and curing the disease. Cupcake Couture was the first bakery to design a special cupcake topped with a colored fondant ribbon that is sold to help promote cancer awareness. The proceeds from each of these cupcakes sold goes to “Cupcakes Can Cure”. This special cupcake has turned the bakery into a place where cancer survivors can come to celebrate, as well as to remember a loved one who has been lost to the battle of cancer. It brings me pleasure to make people smile while enjoying one of our special cupcakes.


“Bringing you a smile one cupcake at a time!” – Wynette Lynn Zamora